Unofficial Super Bowl Bike Share
As part of its launch into the US market and its bid for the New Jersey bike share program called Bike the Skyline, German bike share company and E3Think partner, Nextbike, is participating in the Super Bowl festivities.
If you see a Simply Saxony bike, do #SimplySaxony with the bike’s number. Nextbike’s bikes have already been spotted in Times Square, Hudson River Park, Liberty State Park, Weehawken, Hoboken and even St Peters in Jersey City. Nextbike’s Super Bowl participation has been covered in the European Press. Advertising partner is Simply Saxony. NYC’s leading bike tourism company, Bike and Roll, will operate the system. Nextbike’s Bike the Skyline will use smart-bike technology instead of smart-dock technology (e.g. Citibike). Smart-bike technology is a fraction of the cost of the smart-dock technology, and is much more flexible. Nextbike is launching world’s largest smart-bike program in Budapest this spring.